Anew was born from a simple truth: over 150 million stuffed toys end up in landfills each year—many still full of love and life. When we overlook how things are made and where they end up, we feed a cycle our kids will inherit.

Anew chooses a different path: we reuse what exists, mend what’s broken, and give beautiful things another life. We rescue, revive, and rehome preloved plush with the reverence they deserve—because love should be passed on, not thrown away.